Step-by-Step Guide for A Successful Customer Journey Mapping

One of the most essential ideas customer service speakers stress for a successful business is understanding your customers. By enhancing your understanding of them, including their purchasing habits and motivations, you can personalize the type of service you provide.

With that, businesses use a process called customer journey mapping to better grasp customer experience – from start to end. If your company hasn’t done it yet, don’t fret! Here’s a step-by-step guide on how to do a successful one:

1. Planning.

In the first stage, you will need to select which specific subject whose experience will you track and know whatever mission he or she may have. This step will prevent having a map that’s too broad and generic.

Determine the basics like age, gender, household income, and location. Then, get to more specific details, such as how they interact with vendors or how do they learn about your services and products.

2. Recognizing the touch points.

Touchpoints are the interactions your subject have with your business. Regardless if it’s good, bad, or ugly. 

This is the time where you can assess how and when your customers deal with your company and determine what factors and pain points that affect whether he or she will remain a loyal client or if he or she will take the business elsewhere.

3. Empathizing.

Walk in your customer’s shoes and know how your customer feels throughout their encounter with your business. Some good things to document during this stage include what the customers are seeing, hearing, doing and, and feeling.

4. Brainstorming.

This is the stage where results from your customer journey mapping process come. With your team, brainstorm what conclusions you can take from the data you’ve gathered so far. Then, organize them in a relatable way to your map.

5. Creating an affinity diagram.

Here’s the visual stage. All the information you’ve gathered, along with all the conclusions or ideas should be put together in a diagram that displays and connects everything you’ve learned. It is best to be creative and choose a layout that works best for you and your team.

Now that you have accomplished the map, it’s time to share it with each person in your business and implement innovation based on what you’ve discovered. If everyone is aware of the vision. It will be quicker to reach the goal of providing the best customer experience.

How Do Bondsmen Make Money?

Often, one might find advertisements of bail bondsmen on the internet stating Bail Bonds in Jacksonville, FL., Click here!” Unknown to many, bail bondsmen put up an excellent money-making business, especially with the rise in unmitigated criminal charges filed in district courts. Here’s how these entrepreneurs make a profit:

Through Contracts

Reputable bail bonds office enter into agreements with district courts where they stipulate to posting a defendant’s bond and agree to be bound by such a contract. As such, the court requires the bondsman’s signature without having to pay the cash out front immediately. 

In this contract, the court works under the object that the accused would regularly appear in court and that the bail bonds office would pay the full bail amount should the clerk of court require them to.

Through a Non-refundable Cut

Each bail bond business requires the accused or defendant to pay them around 10% of the bail amount posted by the court before their agreements. Such a fee is non-refundable and thus cannot be treated as a preconceived deposit.

Typically, low-tier cases with defendants of a low flight-risk status with high amounts of bail can already make a profit just by the 10% cut. Besides, the bondsman signature is the one required by the court to release the defendant so that they won’t have any legal recourse of action against the bail bonds office.

Through Temporary Hold of Assets

Bail bonds offices make profit only when the accused appears regularly in court. Should the defendant refuse to appear, the bond is called immediately.

This way, the bondsmen are required that any tangible security be placed in their custody: a car, a property, jewelry, or anything of reasonable pecuniary estimation. It is done to ensure that when the defendant escapes their contract and the bondsman to pay the bail in full, they would have secured profit for themselves.

In other words, when the bond is forfeited to the court, the office seizes the properties and assets to sell it and make a profit from the cash paid out as bail. Besides, to secure the defendant’s appearance and continuance of their agreement, guarantors and bondswomen usually hire bounty hunters to collect or follow fugitives of law and their bonds agreement.


Bail bonds guarantors make a profit through the non-refundable 10% cut and the control over a defendant’s assets. It is a business that makes money by reasonably set boundaries and agreements. Nevertheless, it’s a venture that is undoubtedly worth considering for entrepreneurs looking for something new.